Apr 15, 2024
In this podcast episode, Dylan Lam, owner of Omirank, discusses the importance of diversifying sales channels for Amazon sellers, particularly through Kickstarter.
He outlines the five levels of product development and the future-proof product launch formula his company uses to help clients create viral content.
Feb 26, 2024
In this episode of "What's Working in E-commerce", Eagan Heath interviews Casey Hill, who shares his experience in crowdfunding a card game called Arkon.
Casey discusses the challenges of building trust as a new ecommerce brand and the importance of outside validation through review channels.
He also talks about...
Feb 19, 2024
In this episode of "What's Working in E-commerce", Eagan Heath talks with Wayne Richard, CEO of Bean Ninjas, about the accounting challenges faced by ecommerce businesses.
Richard emphasizes the importance of understanding cash flow, profitability, and financial literacy. He introduces the concept of accrual...
Feb 12, 2024
In this episode, Eric Melchor, Head of Partnerships at OptiMonk, and our host Eagan Heath discuss the importance of personalization in ecommerce.
Melchor explains how personalization can improve conversion rates by delivering the right content and offers to customers.
He provides examples of successful...
Feb 5, 2024
In this episode of What’s Working in Ecommerce, Dennis Moons from Store Growers and Eagan Heath discuss the complexities and challenges of Google's Performance Max campaigns.
They delve into the lack of control and transparency for advertisers, the need for strategic budget allocation, and the importance of...