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What's Working in Ecommerce

May 31, 2024

In this podcast episode, Paul Jarrett from Bulu Group and host Eagan Heath delve into the intricacies of ecommerce fulfillment. 

 

Paul shares his expertise on the subject, discussing the challenges consumer packaged goods companies face and how leveraging technology and innovative strategies can help overcome these...


May 28, 2024

In this episode of "What's Working in Ecommerce," host Eagan Heath and his business partner Mark delve into the intricacies of Amazon product research. 

 

Mark imparts his knowledge on spotting trends, utilizing tools like "Exploding Topics" and Helium 10, and the importance of differentiating products in a...


May 23, 2024

In this episode of "What's Working in Ecommerce," host Eagan Heath talks with Ramiro Velasco about the intricacies of the ecommerce market in Mexico. 

 

Velasco, with a background in mechanical engineering, shares his transition to ecommerce, driven by a passion to enhance economic opportunities in Mexico. 

 

He...


May 21, 2024

In this podcast episode, Eagan Heath interviews Ben Billups, who shares his expertise in email and SMS marketing for ecommerce. 

 

Ben discusses the importance of list growth, optimization, and compliance, and introduces the "infinity messaging model" for promotions. 

 

He details the impact of spam complaints on...


May 19, 2024

In this episode of "What's Working in Ecommerce," host Eagan Heath interviews Alex, a successful direct-to-consumer (DTC) entrepreneur who sold his previous business, Apt2B, and is now working on Couch.com. 

 

They discuss the challenges of growing a DTC business, focusing on marketing strategies such as affiliate...