Nov 10, 2021
In this episode, I interview Chris Ostergaard from the Caravan Digital team about the email list opt-in rates he helped a client reach (7.5%!) by split testing their pop-up offers using Klaviyo.
You can watch the video of this episode on YouTube here:
https://bit.ly/AB-Testing-Email-Popups
If you'd like help with your ecommerce marketing, you can find
us here:
https://www.caravandigital.com/
0:00 Intro
0:25 Why it's important to get visitors on your list
0:48 An actual form submit rate in Klaviyo
1:40 An example of a pop-up A/B test
3:10 How and when to segment your list from the beginning
3:45 The first results are in!
4:30 Truly scientific marketing: statistical significance
6:00 The second test
6:50 Round two results!
8:55 State your hypothesis up front
9:30 How much margin should you give away on your offer?
10:30 Overview of results and split testing email offers
10:45 What to test in your email A/B tests