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What's Working in Ecommerce

Mar 22, 2022

In this episode, Ian Lamont from i30 Media shares his marketing strategies based on 10 years of experience and learnings using Amazon’s advertising platform.

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0:00 Intro
1:30 Selling on Amazon vs Your Website
2:58 Number of Years Working as an Amazon Seller
4:08 Amazon Ads vs Amazon SEO
5:13 Mistakes in Advertising on Amazon to Learn From
11:09 Essential Aspects in Amazon Product Detail Pages
15:13 Driving Results for Your Products on Amazon
16:18 Similarities and Difference Between Facebook and Amazon Metrics
18:03 Creating Your Own Metrics for your Amazon Ads
19:32  Helpful Tools in Analyzing Amazon Analytics
20:43 Other Helpful Resources for Amazon Sellers
22:01 Strategies that Work in Building Your Brand