May 19, 2024
In this episode of "What's Working in Ecommerce," host Eagan Heath interviews Alex, a successful direct-to-consumer (DTC) entrepreneur who sold his previous business, Apt2B, and is now working on Couch.com.
They discuss the challenges of growing a DTC business, focusing on marketing strategies such as affiliate marketing, which Alex believes is underutilized by ecommerce brands.
They also touch on the logistics of shipping large items like furniture and the importance of being nimble and adaptable in business.
Alex shares insights from his experience growing Apt2B to $40 million in annual revenue, emphasizing the importance of a solid foundation in digital marketing and the benefits of working with agencies to stay on top of marketing trends.
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You can find Alex Back from Couch.com here:
https://couch.com
https://www.linkedin.com/in/alex-back-49784435/
Timestamps:
00:00 Affiliate Marketing Renaissance in Ecommerce
00:16 Alex, Successful DTC Founder's Background
03:11 Selling Large Furniture: Challenges, Logistics
04:44 Apt2B's Growth to $40M Revenue
05:56 Apt2B's Marketing: Digital, Google Ads
08:42 Social Influencers, Affiliates Promote Furniture
11:16 Agencies' Expertise in Digital Marketing
13:40 Couch.com: Addressing Furniture Industry Challenges
16:21 Couch.com's Connector Business Model
17:16 Visit Couch.com for Content, Giveaways