Oct 14, 2024
Learn how to boost your organic market share, evaluate product performance with precision, and take your advertising efforts to the next level.
Whether you’re a new entrant or a seasoned brand, we’ve got strategies that will transform the way you manage ads.
In this episode of What's Working in Ecommerce, Eagan interviews Elizabeth Greene, co-founder of Junglr.
They dive into the evolving world of Amazon PPC, covering ad management trends, sophisticated bidding strategies, and criteria for assessing potential profitability in the marketplace.
Elizabeth shares invaluable tools and tactics to help you make the most of your ad spend and outpace the competition.
For help with paid social, paid search, or email automation, check out our agency here:
You can find Elizabeth Greene from Junglr here:
Website: https://www.junglr.com/
Youtube: https://www.youtube.com/@Junglr
LinkedIn: https://www.linkedin.com/in/elizabeth-greene-junglr/
Facebook: https://www.facebook.com/ElizabethatJunglr/
Timestamps:
00:00 Introduction to the Episode
00:22 Meet the Amazon PPC Expert: Elizabeth Greene
00:33 Current Trends in Amazon PPC
02:20 The Importance of Ad Spend Allocation
04:29 Challenges and Strategies in Amazon Advertising
06:48 Analyzing Ad Performance and Budget Allocation
18:14 Case Studies and Practical Insights
21:56 Evaluating Potential Clients and Red Flags
23:13 Understanding Customer Acquisition Costs
23:24 Challenges in Achieving Target ACoS
24:46 Realistic Expectations and Strategy
27:46 Using Metrics and Calculators
35:07 Optimizing Ad Placements
39:47 Conclusion and Contact Information