Feb 22, 2023
In this episode, Max Rast from Klar talks about how to
gain insights into the deeper motives behind consumer purchases
with qualitative data.
For help with paid social, paid search, or email
automation, check out our agency here:
https://www.caravandigital.com/
You can
find Maximilian Rast from Klar here:
https://www.getklar.com/
https://www.pampum.com/maximilian-rast
https://www.linkedin.com/in/maximilian-rast/
Timestamps:
1:18 What is Business Intelligence
3:10 Collecting Qualitative Data
4:39 Questions to Ask in a Survey
7:39 The Process of Growing Your Brand
10:34 The Unit Economics of a Successful Brand
15:57 Liquidity vs Liability
19:01 Contribution Margin
27:01 A Demo on Klar