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What's Working in Ecommerce


Nov 4, 2022

In this episode, Korion Morris, the Director of Growth of Unybrands, shares his experience in acquiring phenomenal amazon or Shopify microbrands and how they were able to expand the brand with their team's expertise.

For help with paid social, paid search, or email automation, check out our agency here:
https://www.caravandigital.com/

You can find Korion Morris from Unybrands here:
https://unybrands.com/
https://www.linkedin.com/in/korionmorris/
https://www.linkedin.com/company/unybrands/

Timestamp:

0:00 Intro
1:22 Starting Up in Ecommerce
3:32 Strategic Acquirer
6:10 Building a Brand that Attracts Acquirers
8:26 Intellectual Property Protection
12:11 Red Flags to Look Out For
13:50 Working with the Brand Founder
16:32 Integrating the Brand's Employees
20:36 Structuring Unybrands