Apr 19, 2023
In this episode of What’s Working in Ecommerce, Will Perry from Reason Agency and the Elite Media Buyers Academy shares his proven strategies for reducing customer acquisition costs and scaling ad campaigns on paid social. Will and his team have managed over $100M of ad spend for their clients. He teaches others how to do the same in his course and private training group.
For help with paid social, paid search, or email
automation, check out our agency here:
https://www.caravandigital.com/
You can find Will Perry from Reason Agency
here:
https://www.reasonagency.co/
https://www.linkedin.com/in/will-perry-4a483958/
https://www.elitemediabuyersacademy.com/try7-1654127354272
Timestamps:
0:00 Intro
2:31 The Creative Side of Running an Ecommerce Business
07:47 Scaling Up a Brand
14:00 Evaluating Clients
17:36 How to Reduce Customer Acquisition Costs