Oct 24, 2024
In this episode of What's Working in Ecommerce, Eagan Heath from Asymmetric Marketing interviews Dan Nikas, an ex-homicide detective turned Meta ads expert.
Dan reveals how he grew his DTC brand, GearBunch, by mastering Facebook Messenger, behavioral data, and audience building.
Get the inside scoop on how to adapt your marketing strategies to post-iOS 14 privacy changes and hear actionable tips to scale your ecommerce business.
Plus, learn how Dan's agency, Elite Brands, helps businesses thrive with honest, data-driven strategies.
For help with paid social, paid search, or email automation, check out our agency here:
You can find Dan Nikas from Elite Brands here:
LinkedIn: https://www.linkedin.com/in/dan-nikas-10379665
Website: https://www.elitebrands.org/
Timestamps:
00:00 Introduction and Guest Welcome
00:32 Dan Nikas' Unusual Path to Ecommerce
04:25 Launching GearBunch: From T-Shirts to Leggings
07:33 Meta Ads and Messenger Strategy
24:00 Navigating Post-iOS 14 Advertising Challenges
30:42 Elite Brands: Services and Philosophy
34:28 Conclusion and Farewell