Dec 18, 2023
In this episode of "What's Working in Ecommerce", Eagan Heath interviews Yong-Soo Chung.
Yong-Soo shares his journey from cryptocurrency engineer to owning three successful ecommerce businesses: Urban EDC, Spotted by Humphrey, and Growth Jet. He discusses his unique marketing strategies, focusing on partnerships, relationships, and creating an exclusive brand experience.
Yong-Soo also emphasizes the importance of high-quality design, photography, and consistent branding. He shares lessons learned in creating win-win partnerships and the significance of providing value beyond affiliate commissions.
The episode also explores Yong-Soo's views on bootstrapping businesses, his podcast "First Class Founders", and his commitment to sustainability with Growth Jet's climate-neutral certification.
For help with paid social, paid search, or email automation, check out our agency here:
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You can find Yong-Soo Chung from GrowthJet here:
https://www.linkedin.com/in/yongsoo/
https://www.firstclassfounders.com/
https://spottedbyhumphrey.com/
Timestamps:
00:00 - Introduction
01:16 - Yong introduces Urban EDC, Spotted by Humphrey, Growth Jet.
02:10 - Yong starts Urban EDC after leaving cryptocurrency engineering.
05:41 - Urban EDC partners with designers and content creators.
11:08 - Working with technical and lifestyle content creators.
13:19 - Investing in branding and design for differentiation.
15:48 - Email marketing strategy, gear drop sneak peeks, creative Friday emails, segmented emails, loyalty program.
22:29 - Great customer experience leads to referrals and recognition.
23:02 - French bulldog's popularity leads to pet product shop.
27:07 - In-house fulfillment after theft and issues.
34:12 - Importance of bootstrapping and creative funding methods.
35:21 - Introduction of "First Class Founders" podcast.
36:16 - Closing remarks, subscribe to podcast, share with others.