Apr 2, 2022
In this episode, you’ll learn how
to grow your ecommerce Google Shopping sales from Daryl Mander from
Big Flare. Learn about his tiered campaign technique that is
driving phenomenal results for clients and allowing them to scale
up their spend and sales.
For help with paid social, paid
search, or email automation, check out our agency here:
https://www.caravandigital.com/
You can find Daryl Mander at Big
Flare here:
https://www.bigflare.com/
https://www.linkedin.com/in/darylmander?originalSubdomain=uk
https://twitter.com/darylmander
https://www.facebook.com/bigflare/
https://www.youtube.com/channel/UCKEZmHEEOMuvT2PBU3owpQA
Timestamps:
0:00 Intro
3:10 Why are Google Ads Lower Risk Than Facebook and Instagram
Ads?
6:19 Client Criteria
7:46 Things Brands Need Before Hiring a Marketing Specialist
10:43 Working with Google Shopping
19:18 Number of Products to Reach Before Trying the Tiered
Strategy
21:47 Google Ads Account Example
28:20 Categorizing Products in a Campaign
29:37 Big Flare's Google Shopping Strategy