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What's Working in Ecommerce

Apr 2, 2022

In this episode, you’ll learn how to grow your ecommerce Google Shopping sales from Daryl Mander from Big Flare. Learn about his tiered campaign technique that is driving phenomenal results for clients and allowing them to scale up their spend and sales.

For help with paid social, paid search, or email automation, check out our agency here:

You can find Daryl Mander at Big Flare here:


0:00 Intro
3:10 Why are Google Ads Lower Risk Than Facebook and Instagram Ads?
6:19 Client Criteria
7:46 Things Brands Need Before Hiring a Marketing Specialist
10:43 Working with Google Shopping
19:18 Number of Products to Reach Before Trying the Tiered Strategy
21:47 Google Ads Account Example
28:20 Categorizing Products in a Campaign
29:37 Big Flare's Google Shopping Strategy