Nov 10, 2021
In this episode, 15+ year PPC expert Josh Whelan talks about what it takes to win in Google Shopping for e-commerce.
YouTube video of this episode:
https://bit.ly/Google-Shopping-Advanced
Our agency Caravan Digital helps e-commerce companies grow
through paid social, paid search and email automation.
https://www.caravandigital.com/
Timestamps
0:00 Intro
0:27 How Josh Started in PPC
1:22 Collaborating with "competitors"
1:57 Why Google Shopping
2:55 Google Shopping Setup and Optimization Steps
3:45 Using Data to Scale Your Google Shopping Campaigns
4:09 Best Google Shopping Ad Account Structure
5:16 Setting Your Google Shopping Bids
5:58 Setting Up Google Merchant Center Feeds for Google
Shopping
7:12 Should You Use Multiple Product Feeds for Google Shopping?
7:30 Google Search vs Google Shopping (& your broader marketing
strategy)
10:00 Keywords and Google Shopping
11:00 How SEO relates to Google Shopping
12:14 How to Optimize Google Shopping Campaigns (& how not to do
it)
16:00 Optimizing Google Shopping Ads (tutorial)
22:00 Setting Automated ROAS Targets in Google Shopping
24:30 Negative Keyword Lists
26:00 How to Increase Impression Share in Google Shopping
29:46 Should I Use Smart Shopping? (Pros & Cons)
31:30 How to Get started on Google Shopping Ads
You can find Josh at: https://littlewolfdigital.com/ (As I mention at the end of the episode, he subcontracts on our client accounts, too!)