Jun 30, 2023
In this episode of "What's Working in E-commerce," Eagan Heath interviews Matt Putra, a fractional CFO for e-commerce companies.
Matt shows how to measure and manage your cash flow using a calculator he created. He also shares ideas for ways to improve your cash flow and what to do with that additional cash.
You can find Matt's Cash Flow Calculator here:
https://docs.google.com/spreadsheets/d/1Tx1hhAFBGOxYHHBPpbWR-BkOeL0PtDd8LHtLirje3CA/edit?usp=sharing
For help with paid social, paid search, or email automation,
check out Eagan's agency here:
https://www.caravandigital.com/
You can find Matt at:
https://www.eightx.co/
https://www.linkedin.com/in/mattputra/
matt@eightx.co
Timestamps
Title [00:00:08]
Introduction and guest speaker introduction.
This topic covers the introduction of the podcast episode and the
introduction of the guest speaker, Matt Putra.
Title [00:00:39]
Importance of cash flow in e-commerce.
This topic discusses the significance of cash flow in
direct-to-consumer e-commerce companies and the challenges they
face due to upfront costs.
Title [00:02:30]
Managing cash flow and inventory.
This topic explores the importance of managing cash flow in
relation to inventory costs and the potential impact on sales and
profitability.
Title [00:09:12]
Improving Cash Flow and Reducing Financing Needs
Discussion on the benefits of shortening the cash flow cycle and
how it can reduce stress and financing needs.
Title [00:10:36]
Strategies to Improve Cash Flow
Exploration of various strategies to improve cash flow, including
increasing prices, increasing the number of orders, reducing costs,
and optimizing inventory and payables.
Title [00:16:43]
Case Study: Significant Cash Flow Improvement
A case study highlighting the significant cash flow improvement
achieved by implementing small changes and continuously making
improvements over time.
Topic 1: Pre-sales and alternative revenue streams
[00:18:51]
Discussion on the possibility of implementing pre-sales, deposits,
memberships, or other alternative revenue streams to generate cash
flow faster.
Topic 2: Sharing an excellent calculator [00:19:26]
Speaker 2 offers to share a calculator he has built over many years
of experience to help businesses save money and get cash
sooner.
Topic 3: Who can benefit from fractional CFO services
[00:19:50]
Speaker 2 explains that fractional CFO services are suitable for
funded companies or those doing 2 million a year or more, and how
they can help businesses grow and fix their financials.