May 23, 2024
In this episode of "What's Working in Ecommerce," host Eagan Heath talks with Ramiro Velasco about the intricacies of the ecommerce market in Mexico.
Velasco, with a background in mechanical engineering, shares his transition to ecommerce, driven by a passion to enhance economic opportunities in Mexico.
He highlights the challenges of bureaucratic barriers and the importance of local legal representation. The discussion also covers the evolving Mexican consumer behaviors, digital payment solutions, and the potential for ecommerce growth.
Insights into the unique aspects of pricing and market expansion strategies are also explored, offering a deep dive into the burgeoning Latin American ecommerce landscape.
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You can find Ramiro Velasco from GoAvance here:
Website: goavance.com
Instagram:@go.avance
Linkedin: goavance
Instagram: alevel92
Linkedin: ramiro-velasco-mesina-a96bb8143
Timestamps:
00:00 Mexico's ecommerce, shopping behavior, influencers, consumer habits.
00:15 Eagan Heath's "What's Working in Ecommerce," business, marketing expertise.
01:29 Romero Velasco: mechanical engineer to ecommerce, marketing, Amazon.
03:44 Velasco on ecommerce strengths, product communication, search results.
05:56 Bureaucratic challenges, tax ID, business setup in Mexico.
10:36 Mexico's ecommerce potential, digitization, online consumer growth.
15:05 Pricing strategies, demand elasticity, adapting to Mexico's market.
16:49 Ecommerce growth, non-cash payments, online transaction ease.
18:03 Amazon Prime's subscription cost, efficiency in Mexico.
18:34 Mexico vs. US shipping, delivery, warehouse proximity.
19:43 Foreign sellers' challenges in Mexico: language, culture, tools.
21:26 Social media, influencers' impact, marketing in Mexico.
22:45 Seize Mexico's ecommerce opportunity, importance of timely action.
24:15 "Avance" company background, Spanish meaning, working fun.
24:55 Speaker contact info, LinkedIn preferred.
25:21 Closing thanks, sharing ecommerce insights in Mexico.