Jul 23, 2024
In this episode of "What's Working in Ecommerce," host Eagan Heath discusses the latest strategies in email and SMS marketing with returning guest, Alex Gregoriodes, an expert at Klaviyo.
Alex shares insights on overcoming deliverability issues, the benefits of increased email frequency, and effective SMS integration.
They also talk about optimizing opt-in processes, re-engaging inactive subscribers, and driving substantial revenue growth for Shopify stores through personalized email campaigns.
For help with paid social, paid search, or email automation, check out our agency here:
You can find Alex Gregoriades from Email Bounty Hunter
here:
https://www.emailbountyhunter.com/
https://www.linkedin.com/in/alex-gregoriades/
Timestamps:
00:00 Introduction and Host Welcome
00:41 Guest Introduction and Background
01:50 Email Deliverability Challenges
02:59 Exploring SMS Marketing
06:06 Case Study: Boosting E-commerce Sales
09:31 Effective Email Campaign Strategies
15:44 Design vs. Text Emails
19:36 Conclusion and Contact Information