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What's Working in Ecommerce

Dec 30, 2021

In this episode, Shane Cicero talks about how to work with the challenges advertisers are seeing with Facebook and Instagram Ads due to the enhanced privacy update from iOS 14.

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You can find Shane Cicero at Foxwell Digital here:


0:00 Intro
3:59 Changes with Facebook and Instagram Ads
5:17 Working with Report Delays and Limited Data 
7:26 Prioritizing Web Conversion Events
10:04 Impact of the iOS Update on Paid Social Ads
12:35 Managing the Changes from the iOS Update
18:09 How Should We Think of the Marketing Metric?
23:01 Comparing to Previous Conversion Data
25:29 Example of a 5X ROAS Account
32:34 180 Day Purchase - 60 Day Purchase Audience
35:23 Strategies Worth Trying