Dec 25, 2023
In this episode of "What's Working in Ecommerce", Eagan Heath interviews David Wachs, founder and CEO of Handwrytten, a company specializing in automated handwritten notes.
David shares about the unique appeal of handwritten notes in the digital age and how Handwrytten uses robotics and personalization to create these notes at scale.
The discussion also covers the integration of Handwrytten with ecommerce platforms like Shopify, the process of replicating handwriting, and the significant impact of personalized notes on customer relationships and business growth.
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You can find David Wachs from Handwrytten here:
https://www.linkedin.com/in/davidwachs/
Timestamps:
00:00 - Discussion on handwritten notes vs. emails and emotional impact.
01:30 - Handwrytten is the largest provider of automated notes.
03:50 - Handwrytten integrates with Shopify for automatic note sending.
11:03 - Handwrytten replicates handwriting and impact of authentic notes.
12:00 - Importance of personalized notes for e-commerce brands.
15:11 - Staying connected with customers through handwritten notes.
22:11 - Targeting specific businesses or areas with handwritten notes.
23:12 - Handwrytten yields 27 times greater response rate than mailers.
26:22 - Unique value of handwritten notes in creating emotional connections.