Jul 16, 2024
In this episode of 'What's Working in Ecommerce,' host Eagan Heath sits down with Justin Chen, co-founder of PickFu, to discuss how leveraging consumer feedback can revolutionize product development and marketing strategies.
Learn how PickFu's digital focus groups help ecommerce businesses make informed decisions from product design to pricing, all while minimizing risks.
Hear about practical applications, best practices, and real-world examples of how PickFu is democratizing consumer research for entrepreneurs at all levels.
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You can find Justin Chen from PickFu here:
https://www.linkedin.com/in/justinchen/
Timestamps:
00:00 Introduction to the Episode
00:34 Meet Justin Chen from PickFu
00:56 What is PickFu?
01:40 Improving Product Selection and Packaging
03:52 The Lean Startup Approach
04:14 The Genesis of PickFu
05:50 How PickFu Works
10:37 Consumer panels democratize research for small businesses.
11:15 Poll respondent sourcing and privacy measures explained.
12:55 Best Practices for Consumer Insights Polls
16:49 Testing Against Competitors
20:05 Expanding to International Markets
20:45 Conclusion and Contact Information