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What's Working in Ecommerce

Jul 15, 2022

Should you use Google Smart Shopping or Standard Google Shopping? In this episode, Jack Feldman and Eagan Heath from Caravan Digital discuss the hidden downsides of Google's (overly?) automated Shopping Ads option: Smart Shopping.

We talk about the downsides of mixing Branded and Non-Branded search terms, not being able to report on search terms, and how Smart Shopping muddles the distinction between top of funnel, middle of funnel, and bottom of funnel traffic.

We also touch on Performance Max and how it does or doesn't differ from Smart Shopping.

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You can find Jack Feldman here:


0:00 Intro
1:23 When to Use Google Smart Shopping
4:48 Smart Shopping vs Standard Shopping
7:08 Performance Max