Jul 15, 2022
Should you use Google Smart Shopping or Standard Google
Shopping? In this episode, Jack Feldman and Eagan Heath from
Caravan Digital discuss the hidden downsides of Google's (overly?)
automated Shopping Ads option: Smart Shopping.
We talk about the downsides of mixing Branded and Non-Branded search terms, not being able to report on search terms, and how Smart Shopping muddles the distinction between top of funnel, middle of funnel, and bottom of funnel traffic.
We also touch on Performance Max and how it does or doesn't differ from Smart Shopping.
For help with paid social, paid search, or email automation, check out our agency here:
You can find Jack Feldman here:
1:23 When to Use Google Smart Shopping
4:48 Smart Shopping vs Standard Shopping
7:08 Performance Max