May 21, 2024
In this podcast episode, Eagan Heath interviews Ben Billups, who shares his expertise in email and SMS marketing for ecommerce.
Ben discusses the importance of list growth, optimization, and compliance, and introduces the "infinity messaging model" for promotions.
He details the impact of spam complaints on sender reputation and the use of identity resolution tools for non-opt-in email lists.
Ben highlights the need for compliance with regulations like CCPA and CAN-SPAM.
For help with paid social, paid search, or email automation, check out our agency here:
You can find Ben Billups from Noble here:
https://empathyfirm.com/ben-billups/
https://www.linkedin.com/in/ben-billups/
https://twitter.com/BenBillups
Timestamps:
00:00 List growth key for email, SMS marketing revenue.
01:37 Ben's shift from startups to ecommerce email revenue.
02:58 Optimize opt-ins, automations for email, SMS revenue.
08:26 Tools like Klaviyo, Attentive boost growth, deliverability.
12:13 SMS marketing compliance: double opt-in, consent records.
16:02 Email authentication: DKIM, SPF, DMARC for deliverability.
18:54 Email records, DMARC, spam rate affect reputation.
22:25 Monitor spam, deliverability, KPIs; engagement affects reputation.
25:17 Non-opt in email strategies for traffic, ROI.
33:37 "Infinity messaging model" targets engagement, expands segments.
37:59 Infinity model boosts promotion revenue potential.
38:39 Ben invites connections on email, SMS marketing.
39:13 Eagan thanks Ben, prompts to subscribe, share.