May 28, 2024
In this episode of "What's Working in Ecommerce," host Eagan Heath and his business partner Mark delve into the intricacies of Amazon product research.
Mark imparts his knowledge on spotting trends, utilizing tools like "Exploding Topics" and Helium 10, and the importance of differentiating products in a competitive market.
They discuss sourcing, manufacturing costs, and logistics, emphasizing the need to address customer preferences and stand out.
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You can find Mark Hope from Asymmetric Marketing
here:
Website: https://asymmetric.pro/
LinkedIn: https://www.linkedin.com/in/mark-a-hope/
Timestamps:
00:00 - Introduction
01:27 - Mark talks market trends for product ideas.
03:21 - Researching Amazon product opportunities, like tofu litter.
05:10 - Using Helium 10 for Amazon competitor analysis.
09:32 - Data Dive analysis, sourcing from Alibaba.
13:42 - Logistics, warehouses, and Amazon fulfillment services.
17:22 - Importance of differentiation and strategy on Amazon.
17:58 - Evaluating product opportunity against market and competition.