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What's Working in Ecommerce

Sep 7, 2023

Join us in this enlightening conversation with Aman Ghataura, the Head of Growth of Nuoptima and Alphagreen, as we delve deep into the e-commerce world, particularly focusing on the CBD marketplace. Aman shares the trials and triumphs of advertising in the CBD space and how strategic SEO can be a game-changer.

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00:01:11 - Aman on creating Alphagreen, CBD marketplace in Europe

00:02:19 - Aman on using SEO to outrank CBD brands

00:04:50 - Aman on writing high-quality product descriptions for SEO

00:09:18 - Speaker on using icon text for effective communication

00:13:53 - Speaker on benefits of FAQ sections on product pages

00:15:58 - Speaker on detailed product descriptions in competitive niches

00:17:35 - Discussion on blog post structure and elements

00:19:41 - Explanation of contextual pop-ups for conversions and guidance

00:24:24 - Comparison of SEO and PPC costs and returns

00:26:32 - Discussion on sales analysis in B2B and e-commerce

00:27:34 - Exploration of agency success levels and partnerships

00:29:07 - Explanation of focusing on one service or industry