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What's Working in Ecommerce

Aug 29, 2022

In this episode, the Senior Vice President Marketing of Tradeswell, Kathleen Booth, shares her expertise in ecommerce metrics and why you need to go deeper than ROAS to make your store profitable.

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0:00 Intro 
2:27 Why ROAS is Not the Right Metric to Look at
3:32 Net Margin Contribution
6:37 Landed Cost Inclusions
7:16 Techniques in Reporting Metrics
9:17 Gathering the Data to Find Landed Costs
11:09 Working with IOS 14 Privacy Update
12:15 Combining Marketing and Finance
15:11 Real Time Commerce
16:45 How Big Should a Brand be to Use Tradewell
18:50 Key Metrics in Ecommerce