Aug 29, 2022
In this episode, the Senior Vice President Marketing of
Tradeswell, Kathleen Booth, shares her expertise in ecommerce
metrics and why you need to go deeper than ROAS to make your store
profitable.
For help with paid social, paid search, or email automation, check
out our agency here:
https://www.caravandigital.com/
You can find Kathleen Booth from Tradeswell here:
https://www.tradeswell.com/
https://www.linkedin.com/in/kathleenslatterybooth/
Timestamps:
0:00 Intro
2:27 Why ROAS is Not the Right
Metric to Look at
3:32
Net Margin Contribution
6:37
Landed Cost Inclusions
7:16 Techniques in Reporting
Metrics
9:17 Gathering
the Data to Find Landed Costs
11:09 Working with IOS 14 Privacy
Update
12:15 Combining
Marketing and Finance
15:11 Real Time Commerce
16:45 How Big Should a Brand be to Use
Tradewell
18:50 Key Metrics in Ecommerce