Jul 5, 2024
In this episode of 'What's Working in Ecommerce,' host Eagan Heath interviews PPC expert Zaid Ammari from PPC Masterminds.
Zaid shares his journey from a minimum wage bank job to founding his own PPC agency, sharing his valuable insights on navigating difficult accounts, the importance of accurate conversion tracking, and the pitfalls of overly relying on Google's automated recommendations.
The discussion delves into campaign structuring, the effectiveness of automated bidding strategies, and the nuances of Performance Max campaigns.
Zaid also highlights the significance of using scripts for better data insights and account management, offering practical advice for optimizing PPC efforts.
The episode provides a comprehensive look at advanced PPC techniques and practical strategies for improving ad performance.
For help with paid social, paid search, or email automation, check out our agency here:
You can find Zaid Ammari from PPC Masterminds
here:
Website: ppcmasterminds.com
LinkedIn: linkedin.com/in/zaidammari
Google Data Studio: https://lookerstudio.google.com/reporting/cc7472bf-0d0e-40d4-b275-22f1996ca339/page/VAzeB
Timestamps:
00:00 Introduction
00:26 Zaid Omari's career: website to founding PPC Masterminds.
01:47 Common PPC mistakes: conversion tracking, trusting Google's recommendations.
04:05 Automated bidding strategies' effectiveness based on campaign types.
06:02 Key areas for Google Ads audit in new accounts.
08:28 Campaign structuring: relevant keywords and high intent.
11:36 Importance of branded campaigns and competitor bidding strategies.
14:05 Metrics and device breakdown in Google Looker Studio.
16:02 Separating campaigns by device type and analyzing metrics.
16:43 Manual CPC with bid and budget adjustments.
17:34 Analyzing performance by week, day, hour, geography, product.
18:46 Caution on Performance Max: pitfalls and monitoring.
21:14 Using scripts for Performance Max data extraction.
22:09 Lead companies: search term analysis, script usage, optimization.
23:31 Factors influencing PPC conversion rates: landing pages, keywords.
24:58 Scripts for automated tasks: search terms, bid adjustments.
26:26 Modified broad match strategy with sophisticated scripts.