Jul 9, 2024
In this episode of 'What's Working in Ecommerce,' host Eagan Heath talks with seasoned business growth mentor Monica Sharma-Patnekar from businesswithmonica.com.
They dive into the challenges ecommerce brands face in gaining repeat customers and how deep customer interviews and insights can drive growth.
Monica shares her extensive experience and a powerful case study of transforming a baby carrier business by understanding real customer needs.
She reveals actionable strategies, such as her 'desires over demographics' framework and the importance of qualitative data, that can help small to medium-sized businesses break through revenue plateaus and achieve sustainable growth.
They also touch upon the personal impact of entrepreneurship and the differences in business culture between the US and Europe.
For help with paid social, paid search, or email automation, check out our agency here:
You can find Monica Sharma-Patnekar from Business with
Monica here:
Website: www.businesswithmonica.com
Conversations for Simple Growth, private podcast - businesswithmonica.com/private-podcast
Social links:
Instagram: https://www.instagram.com/businesswithmonica/
LinkedIn: https://www.linkedin.com/in/monicasharmapatnekar/
Twitter: https://twitter.com/businesswithmon
Facebook: https://facebook.com/businesswithmonica
Timestamps:
00:00 Introduction: The Challenge of Repeat Customers
00:25 Meet Monica Sharma-Patnekar
00:53 Monica's Journey and Expertise
01:47 Common Struggles of E-commerce Brands
02:56 The Importance of Customer Insights
04:53 The 4 D's Framework for Customer Understanding
09:24 Case Study: Mama and Rue
19:24 The Personal Impact of Business Growth
21:23 Working with Big vs. Small Companies
24:05 Monica's Final Thoughts and Contact Information