Nov 10, 2021
I interview Quinn Zeda from Conversion Crimes about increasing e-commerce conversion rates by doing user testing.
YouTube video of this episode here:
https://bit.ly/Ecommerce-Website-User-Testing
For help with paid social, paid search, or email automation,
check out our agency here:
https://www.caravandigital.com/
You can find Quinn at Conversion Crimes here:
https://conversioncrimes.com/
Timestamps
0:00 Intro
0:22 Why Quinn Zeda Started Conversion Crimes
1:00 A/B Testing vs Usability Testing in CRO
1:30 What is User Testing and How Does it Work?
2:00 When should I try User Testing?
3:20 How to Write a Good Conversion User Test
4:30 What User Tests Should eCommerce Companies Run?
5:54 How Should I Think About User Test Results?
6:40 Why User Testing is Great When You Don't Have Enough Traffic
for A/B Testing
7:50 How to Pair User Testing with A/B Testing for Better
Results
9:10 Using VideoAsk from TypeForm to Gather Information in a More
Interesting Way
11:20 How to Learn UX from User Testing
12:15 Why Web Designers and Developers Should Try User Testing
13:20 Why and How We Use Conversion Crimes for User Testing
15:40 How to Find Quinn and Conversion Crimes