Jan 11, 2022
Learn about Conversion Rate Optimization (CRO) and how it applies to (even low-traffic) eCommerce stores with Vlad Popa from Team Croco.
For help with paid social, paid search, or email automation,
check out our agency here:
https://www.caravandigital.com/
You can find Vlad Popa at Team Croco here:
https://www.teamcroco.com/
https://www.linkedin.com/in/popa-ionut-vlad-120718128/
Timestamps:
0:00 Intro
1:42 What is Conversion Rate Optimization (CRO)?
02:33 Who Should Use CRO? When Should They Use It?
03:15 What Should Ecommerce Companies Test?
04:27 How Do You Measure CRO Results?
06:31 Statistical Significance in CRO
07:27 What Level of Statistical Significance do you Look for?
08:24 Incorporating Social Science in CRO
08:50 Theorizing Test Results
09:20 Failed Tests in CRO
09:52 Number of Tests Needed to See Results
11:41 Number of Users Needed to Start A/B Testing
13:28 What is Cookie Churn?
14:07 Sessions vs Users in Google Analytics
15:47 Learning from Non-significant Data
16:50 CRO Test to Try
19:22 Optimizing Based on Your Success Metric
20:19 Does the Traffic Source Matter?
21:35 Actual CRO Test Results
24:53 Guarantee in Team Croco