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What's Working in Ecommerce

Jan 11, 2022

Learn about Conversion Rate Optimization (CRO) and how it applies to (even low-traffic) eCommerce stores with Vlad Popa from Team Croco.

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You can find Vlad Popa at Team Croco here:


0:00 Intro
1:42 What is Conversion Rate Optimization (CRO)?
02:33 Who Should Use CRO? When Should They Use It?
03:15 What Should Ecommerce Companies Test?
04:27 How Do You Measure CRO Results?
06:31 Statistical Significance in CRO
07:27 What Level of Statistical Significance do you Look for?  
08:24 Incorporating Social Science in CRO
08:50 Theorizing Test Results
09:20 Failed Tests in CRO
09:52 Number of Tests Needed to See Results
11:41 Number of Users Needed to Start A/B Testing
13:28 What is Cookie Churn?
14:07 Sessions vs Users in Google Analytics 
15:47 Learning from Non-significant Data
16:50 CRO Test to Try
19:22 Optimizing Based on Your Success Metric
20:19 Does the Traffic Source Matter?
21:35 Actual CRO Test Results
24:53 Guarantee in Team Croco