Nov 10, 2021
In this episode, expert paid social marketer Brian Davidson from Matchnode discusses how his agency is helping clients navigate Facebook and Instagram ads after Apple's iOS 14 update.
This interview was recorded on May 5, 2021.
You can find our agency Caravan Digital here:
https://www.caravandigital.com/
You can find Brian from Matchnode here:
https://www.matchnode.com/
https://www.linkedin.com/in/brianrdavidson/
Timestamp
0:00 Intro
0:30 What's Going on After the iOS 14 Update
2:00 Attribution and Optimization Settings
3:45 Verifying Domains on a Third-party Site (Eventbrite and
subdomains)
5:45 More on Attribution
6:25 Communicating with Clients About the Apple Update (and the
Conversions API)
8:50 Implications of the Apple iOS 14 Update on Facebook Ads
13:40 What Percent of People are Opting Out of Facebook's
Tracking?
14:40 How is the Apple Update Affecting Facebook Ad
Performance?
16:00 How are You Structuring your Ecommerce Facebook Ad Campaigns?
(Targeting and Creative) 18:25 Ecommerce Landing Pages
20:45 How to Find Brian at Matchnode