Feb 26, 2024
In this episode of "What's Working in E-commerce", Eagan Heath interviews Casey Hill, who shares his experience in crowdfunding a card game called Arkon.
Casey discusses the challenges of building trust as a new ecommerce brand and the importance of outside validation through review channels.
He also talks about the successful Kickstarter campaign for Arkon, which raised $40,000, and the strategies they used, including direct Facebook ads and free PR.
Casey emphasizes the importance of owned assets for conversion rate optimization and shares his strategy of reaching out to game stores to expand sales channels.
He concludes by discussing his current role at ActiveCampaign.
For help with paid social, paid search, or email automation, check out our agency here:
https://www.caravandigital.com/
You can find Casey Hill from Active Campaign here:
https://www.linkedin.com/in/caseyhill/
https://twitter.com/Growth_Corner
https://www.activecampaign.com/
https://www.kickstarter.com/projects/1080559033/arkon
https://amplifiedmasterclass.com/
Timestamps:
00:00 - Introduction
03:28 - Casey on creating and testing Arkon card game.
04:41 - Casey's Kickstarter strategies: Facebook ads, free PR, review copies.
08:10 - Casey on outside validation and trust-building through reviews.
09:06 - Casey on newsletter feature driving traffic to Kickstarter.
09:30 - Casey's brother and father's contributions to game development.
12:22 - Casey's leadership lesson: trust experts and give autonomy.
18:01 - Casey on trust-building and transparency with customers.
20:33 - Casey's use of pipelines to manage retail relationships.
22:34 - Casey encourages wholesale and retail partnerships for growth.