Feb 12, 2024
In this episode, Eric Melchor, Head of Partnerships at OptiMonk, and our host Eagan Heath discuss the importance of personalization in ecommerce.
Melchor explains how personalization can improve conversion rates by delivering the right content and offers to customers.
He provides examples of successful strategies, including a case study of a brand that increased conversion rates by tailoring landing pages to specific ads.
Eagan emphasizes that personalization should extend beyond using someone's name in emails. Melchor also details how OptiMonk, a conversion optimization tool, can assist in personalization efforts.
For help with paid social, paid search, or email automation, check out our agency here:
https://www.caravandigital.com/
You can find Eric Melchor from OptiMonk here:
https://www.linkedin.com/in/ericmelchor/
https://www.innovatorscanlaugh.com/p/b2b-podcast-network/
Timestamps:
00:00 - Introduction
01:21 - Eric Melchor on personalization's significance, using in-store salespeople as an example.
02:49 - Obvi's success with dynamic content on landing pages.
07:55 - OptiMonk's expansion to offer conversion optimization tools.
11:30 - Eric Melchor on the importance of checklist for improvement.
12:26 - Free workshop with actionable optimization checklists.
15:54 - Eric Melchor on personalized experiences to improve conversions.
21:32 - Personalization's value in ecommerce and business benefits.
22:39 - Eagan Heath on considering users in conversion rate optimization.
23:06 - OptiMonk's boot camp and workshop, Eric Melchor's LinkedIn profile.