Jan 8, 2024
In this episode of "What's Working in E-commerce", Eagan Heath interviews Jimmy Furlano from GhostRetail.
Jimmy shares the potential of video shopping and how it enhances the customer experience. He explains how GhostRetail's shoppable videos integrate with merchant websites, allowing customers to watch videos and shop simultaneously.
Jimmy also highlights the use of picture-in-picture technology and the benefits of shoppable videos for education.
The conversation also covers the role of live chat in ecommerce, the logistics of live chat, and the impact of interactivity on brand engagement and sales.
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You can find Jimmy Furlano from GhostRetail here:
https://www.linkedin.com/in/jimmy-furlano-5125b021b/
Timestamps:
00:00 - Speaker discusses website experience vs physical store.
01:15 - Host introduces Jimmy Furlano from GhostRetail.
05:43 - Jimmy talks about GhostRetail's shoppable video platform.
10:27 - Explains different use cases of shoppable videos.
11:40 - Discusses videos on GhostRetail's website.
14:10 - Introduces live streaming in ecommerce.
21:22 - Importance of brands being set up for live chat.
22:17 - Option for customers to use video and audio.
22:57 - Positive results of implementing interactive features on websites.